Pilot
TV/Streaming/Social
If the pen is mightier than the sword, the Pilot G2 gel ink really slays. Research told us that G2 loyalists are overachieving, ass-kickers who rely on their pen daily to get βer done. In partnership with Priyanka Chopra-Jonas, G2s #1 fan, we brought the heroics of overachievement to surreal life.
On a more serious note, we wanted to capture why G2 loyalists like Priyanka accept no substitute.